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Business formation is a necessary early step when starting a business, whether you’re registering a sole proprietor, incorporating a company or forming a partnership. How you establish your business will determine the personal liability of the founders, how you will pay your taxes and other relevant detail.

On the other hand, new business development concerns all the activities involved in realising new business opportunities. It is about designing new products or services, venturing into new markets, or use existing products in new ways. It also means you should understand your target customers believes and know their likes and dislikes. You should view the world from their eyes.



We analyse your current situation. What have you done? Where are you in the process of setting up a business, or develop new means to extract value from your customer segment? What is still needed?


You determine your desired reality. What will a favourable future state look like? How important is it to you or the business? Will this be a game-changer? Will it provide a competitive edge?


We plan the journey. What will it take to get you from the current reality to the desired reality? What steps are needed? How will this be monitored?


We set goals with action steps. What is your timeline?  What is the next critical step?  How will you manage this process? Who will hold you accountable?


Maintain your focus. How will you measure progress? What will keep you motivated? What contingency plans are in place?


For every goal achieved, reflect. What have you learned? Should anything change? How will you do it differently next time?


To help with the business registration process

To help evaluate business ideas for an opportunity

Help to develop and construct investor proposals and pitch decks

To help design legitimacy anchors to overcome the liability of newness

To guide the business startup process

To use design thinking techniques to develop innovative business solutions

To help with market evaluation

To help position a new business, product or service in a specific market

To design and develop appropriate business models

Help to develop and construct business plans

To help test prototypes (products or services) in the market

To suggest ways to make a business, product or service uniquely distinctive in a set market